The Premier League is nearing a commercial agreement with video-game developer Electronic Arts (EA) for over £500 million. The lucrative extension is estimated to be worth more than twice as much as the arrangement between the two companies. It also demonstrates why Barcelona, Real Madrid, and Juventus are so eager to move forward with their European Super League plans. Because LaLiga and Serie A clubs are currently unable to compete commercially with the Premier League.
Premier League closes in £500m deal with video games maker EA Sports
The news of the imminent extension comes months after it was revealed that EA and FIFA, the world’s governing organization of football, were breaking ties after 30 years. According to rumours last summer, the FIFA series of games. It feature teams and players from the world’s top leagues, including England’s, will be renamed under the EA moniker.
According to one report, the Premier League and EA have had economic relations since 1998. Since 2016, the New York-listed video-game business, with a market value of almost $30 billion, has been the Premier League’s principal partner.
Their new partnership comes as Liverpool and Manchester United entice possible new investors with multibillion-pound valuations. On Friday, the Premier League declined to comment, and EA has been asked for comment.