At 40, Cristiano Ronaldo, one of the greatest athletes in history, defies expectations. The Portuguese legend dominates on and off the pitch despite his age. According to *Marca*, his brand, “CR7,” was worth 850 million euros in 2025. Ronaldo is pursuing 1000 career goals while playing for Al Nassr in Saudi Arabia. Even outside of football, his brand worth has risen.
Ronaldo’s brand has grown rapidly, according to an IPAM research. Across six dimensions—income, media presence, social media influence, achievements, social impact, and total influence—28 criteria determine the 850 million euro valuation. IPAM’s Sports Reputation Index provides this detailed analysis. Ronaldo’s brand was worth 24.5 million euros in 2011. His brand has risen 325% since 2020.
The report emphasizes Ronaldo’s huge earnings. The Al Nassr contract pays him €200 million annually, and Nike, Tag Heuer, and Louis Vuitton endorsements bring him €150 million. Ronaldo’s social media influence is unmatched. He is the most followed social media user, having over 1 billion followers. He is the most followed athlete on X (previously Twitter) and Instagram, with 114.7 million and 649 million followers, respectively.
Ronaldo’s global reach goes beyond social media. The IPAM analysis also shows that he writes 22.3 million pieces for global publications and receives 187 million Google searches annually. He is mentioned in 4,000 Amazon books and 63,000 scholarly articles, solidifying his global icon status.
